要建立良好、健康的關係，溝通是必須的，而良好的溝通需要相互理解。設計尤其需要更多的溝通，因為設計的過程涉及的是概念、思緒和想法的轉換，需要近一步地闡述。首先，設計師需要與客戶進行對話。
To build up a good, healthy relationship, communication is a must and a good communication needs mutual understanding. Design, particularly, requires more communication because the process involves transformations of concepts, thoughts and ideas which need further elaboration. To start with, designers need to have conversations with the clients.
了解客戶的需求以及他們想要解決的問題至關重要。傾聽、研究並提出問題。當然，設計師必須關注客戶的需求。但是，仔細聽有時候還不夠。設計師可能對某些領域的市場和發展不甚了解。而另一方面，客戶擁有更多該領域相關的專業資訊和經驗。因此，除了自己進行研究之外，設計師還可以通過與客戶討論來獲取這些訊息。，只要知道該問什麼問題，設計師應該放心提問，這表示他們必須事先做好一些功課。這一步能發現潛在的問題，並考慮得更加詳盡。有時，客戶提出的想法和要求不夠明確具體。提出問題不僅可以幫助客戶說明他們的想法，還可以幫助設計師推斷客戶的打算。
Knowing what the clients want and what problem they want to solve is essential. Listen, study and ask questions. Of course, designers have to pay attention to the clients’ needs. However, listening carefully is not always enough. The market and development of certain fields could be unfamiliar to designers. The clients, on the other hand, possess more professional knowledge and experiences related to these fields. Therefore, asides from doing research on their own, designers can acquire these information by discussing with clients. Designers should feel free to ask questions once they know to ask the right question which means they have to do some homework in advance. Potential problems will be discovered and be considered more thoroughly through this process. Occasionally, clients do not make their ideas and demands clear and concrete enough. Asking questions can not only help clients clarify their thoughts but also help designers deduce clients’ possible intentions.
有些客戶會自己提出了具體做法，而有些客戶只提供單純的概念。在此過程中，設計師必須不斷與客戶確認設計方向，以確保沒有偏離軌道，但不只是按著指示照做。透過結合雙方的意見，設計受到客戶和設計師的影響。他們會通過說服、協調、讓步並最終達成共識。設計師是顧問和建議的提供者，他們為客戶提供策略，而客戶可以從銷售的角度指出設計師的盲點。
Some clients had come up with some ideas on their own while some only provide simple concepts. During the process, designers have to constantly check their direction with their clients to make sure they are on the right track, but not just follow the order. Clients and designers will both impact on the design by combining opinions from both sides. They might go through persuasion, negotiation, concession and eventually meet consensus. Designers are consultants and advices giver who provides strategies for clients’ reference while clients can point out designers’ blind sides from sales’ perspective.
設計師與客戶溝通時雞同鴨講十分累人、耗時且惱人。重複、誤解、冗餘等等，不僅對設計無益，有時甚至有害。因此，溝通技巧也是設計人員進行有效率的設計的要件。簡而言之，設計師和客戶的溝通是為了實現最終目標：良好的設計可以製成優質的產品。
Communication can be exhausting, time consuming and irritated while designers and clients are not on the same page. Repetition, misunderstanding, redundant, etc. are not only frustrating but sometimes harmful to design. So, communication skills are also a requirement for designer to design efficiently and properly. In a nutshell, the communication of designers and clients is to achieve the ultimate goal: a good design that can be made into good products.
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