2018年8月14日 星期二

從台灣文創看設計發展--創意產業下的藝術與產品設計




藝術的商業化和設計的藝術化使得藝術與設計之間的區別,變得比以往更加模糊。藝術創意的價值受到質疑,並由於大規模複製而逐漸消失。藝術作品的再現和複製被認為不如原作。然而,在產品或其設計的情況下,產品的普及和廣泛傳播被視為成功。藝術的目的和功能改變並用來藝術化商品。藝術的神聖目的已經從祭壇走向地面。藝術不再是藝術家心靈的表現,而是商品的外衣和裝飾。
The commercialization of art and the artification of design make the distinctions between art and design become more obscure than ever. The value of art’s originality is questioned and gradually fades away due to mass reproduction. A replication, a copy, of art work is seen to be inferior to the original. However, in the case of a product or its design, the popularity and the wide spread of the product will be considered as a success. The purpose and function of art alter and are used as artification for products. The divine purpose of art has walked down from the altar to the ground. Art no longer serves as the manifestation of a piece of mind of artists but a garment and decorations for merchandises.
另一方面,設計成為優雅和體面品味的新象徵。人們偏好的產品不是因為它的品質,而是因為它的設計。設計獲得讚揚不因其功能或美學,而是設計師的名聲。奇怪的是,藝術作品的機械複製降低了它們的真誠性和「光環」,而設計被藝術化和崇拜,即使其產品製造的規模比藝術品複製更大。
On the other hand, design becomes a new symbol of classy and decent tastes. People prefer the product not for its quality but for its design. The design is appreciated not for its function or its aesthetic but for the reputation of its designer. Odd. The mechanical reproduction of art works declines their authenticity and “aura” while designs are artified and worshiped even though the products are manufactured even more massively than art works.
在創意經濟和大眾文化的影響下,個人的角色從觀眾轉為消費者。人們通過商業行為獲得藝術和文化刺激。他們不去劇院、博物館或畫廊體驗,而是購買所謂的「文化產品」。它最初意味著產品和服務,包括各種藝術、文物保護、文化產業和節日。然而,這些產品需要時間來積累、整合和發展。但市場沒有興趣等待,而供應商無意投資。因此,最快的方法是用文化和藝術的名義,包裝形象、儀式和故事。在文化和創意產業中,產品設計幾乎成為藝術與文化商品化的載體。
Under the influence of creative economy and mass culture, the role of an individual shifts from an audience to a consumer. People receive art and culture stimulation from commercial activities. They do not go to theaters, museums or galleries to experience but buying the so-called “cultural products”. It originally means products and services including all sorts of arts, heritage conservation, cultural industry and festivals. However, cultural products take times to accumulate, to integrate and to develop, but the market has no interests in waiting while the suppliers have no intention to invest. Therefore, the fastest way is to wrap up figures, rituals and stories with the name of cultural and art. Product design almost becomes a media of art and culture for commodification in culture and creative industry.
失了本真(Authenticity)的不只是藝術作品,人也是如此。媒體框住了思考、選擇和表達自己的自由。沉浸在流行文化的同一性中,人們有著相似的概念、信念和習慣。產品、設計、藝術品和文化變得越來越相似和膚淺,而缺乏深度。
 The authenticity fades not only in art works but in people as well. The freedom of thinking, making choices and expressing oneself is framed by media. People, who submerged in the sameness of pop culture, share similar concepts, beliefs and customs. Products, designs, artworks and cultures become more and more alike and superficial, and lack of depth.
#Taiwan design #Tainan design #Taipei design #industrial design #product design #development #manufacturing #designer #invention #innovation #patent #company #studio #consultancy #creative #art #function #definition #creative economy #cultural product #Cultural and Creative Industry #commodification 
https://www.odiist.com/single-post/2018/08/14/Works-of-Art-and-Product-Design-in-Creative-Economy


#工業設計 #產品設計 #台灣設計 #台南設計 #台北設計 #發明專利 #日用品設計 #家電設計 #創新創意 #公司 #顧問 #產品開發 #量產規劃 #製程安排 #機構外觀設計 #藝術 #定義 #功能 #文化工業 #創意產業 #文創 #商品化

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